Bob Morrison | Loft 104
I used to be a stockbroker and found it complex, difficult and baffling. Same thing when I was in advertising - actually it was worse. So I developed an obsession with simplicity and that saved my sanity. Because life can be confusing but simplicity is straightforward.

Life is stress; simplicity is relaxing. To me, simplicity is the ultimate form of sophistication. That's what I do all day, every day: celebrate simplicity. I hope you'll find that in the work.

Bob Morrison